C4 required a bespoke email to promote the newest series of FARGO coming to All 4. They wanted a design that would stand out from the rest of their emails, but also bring in a high click-through rate.
I created a show stopping campaign comprising of only six words within the body copy. It invited the users to scroll through the campaign to get a brief overview of the ‘feel’ of the programme that was being sold to them. This email used a number of different innovative techniques for email such as base64 code, custom fonts, CSS animation on text and CTA, 960px wide, small amounts of copy.
This email out performed its control test and was featured in an international talk on ‘Email is art’.