Channel 4’s lovers and haters

Channel 4 wanted a bespoke campaign for Valentines day. Something that would cater to all of their audience, especially those that might not be interested in valentines day. They wanted to serve a lot of different programmes to the user without possibly over whelming them.

The first of its kind, an interactive quiz served all within the users email client. This allowed C4 to promote 15 different programmes without jeopardizing the users experience. The quiz was made up of three questions, leading to one of five different results based on the users answers. If a users device couldn’t support this functionality they were served up the results where they could select their own path.

This campaign won silver at the DMA awards for best use of email.

Desktop – One of four questions within the email
Desktop – One of six results