Chelsea FC Website Redesign

Chelsea Football club required a global end-to- end digital brand re-design and creation of a user experience that enabled large-scale personalisation and targeting that was both responsive in design and scalable for international sites.

This was a very large scale project where I created numerous responsive pages for the client (within a team of two other designers), as well as a 50 page brand guideline for implementation across all CFC digital design.

Fixtures and results on desktop
Tickets page on desktop